The founder of Peace + Riot came with a blank piece of paper and an idea to create an environment that children and parents can both enjoy together.
Parents shouldn’t have to go to horrific soft play and kids shouldn’t feel caged at a pristine, flat white, out of office cafe. Caroline, the founder, came to us with the concept and a white piece of paper. We created a brand where children can be children and adults can be adults; name, brand identity, digital design and even a craft beer. Every aspect of the proposal built on the opposing forces of parenting ‘peace’ and ‘riot’.
It was great to see the two in house craft beers - one alcoholic, (Riot) and the other non-alcoholic, (Peace) go from concept to full production.
