I’m a Designer with 10+ years across financial services, startups, and agency. I’ve led brand and product work for Royal London, Aon, and Edinburgh Fringe, and I’ve built things from scratch as a founder.
At LOOP I was the first design hire. I built the team to ten and led creative strategy across the agency’s largest accounts.
More recently, I’ve been building AI-augmented design workflows: using tools like Claude Code, MCP servers, and agentic systems to do the work of a small team with the taste and direction of one person. I’m not interested in AI as a gimmick. I’m interested in what happens when a senior designer treats it as a genuine production partner.
