My own relationship with cycling felt internally confusing, a patchwork of blurry childhood recollections and fresh stories captured in full HD. I will never be celebrated in my chosen sport however I feel compelled to celebrate it whenever I am given a chance. Maybe other cyclists had a story, a thought or a relationship around the one thing we shared?

Being able to experience the role of the Project Manager as responses started coming in from different time zones, as well as being a Writer and Photographer on this project gave me pieces of knowledge I wasn't expecting. Wearing those different hats throughout the process fed into the design stage of the project. I could see the full picture coming together even before I jumped into an Adobe programme. Pulling references from modern design and putting them next to the Blackletter referring to the old cycling posters of central Europe.