Fashion | Cycling | Japanese Chef Knives
I believe that, for better or worse, design is the most important tool, affecting our lives today. That is why design work has to be ‘people perfect’ at its core. Visual perfection is useless if the users don’t understand it’s been designed for them.
Understanding human behaviour has been a crucial component of my interests for many years. Behavioural Economics, User-centred Design and Cognitive Psychology all have (you guessed it) humans at the centre.
What makes some kids at school 'popular'? Why can some clothing companies charge luxury prices? And how do some apps/websites become woven into the fabric of our lives and culture? Don't know: just 'Google' it.
